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The motto “customer is king” is currently experiencing a revival under the concept of “customer centricity“. Here, the customer is the focus of the digital marketing strategy instead of the product. This means that digital marketing measures are geared to the needs, expectationsand wishes of customers. For companies, this represents a great opportunity, because if you understand the customer journey of your clientele, you know what they want and can…

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#sitecore #technologyservices #techtalk

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