Agile and strategic consulting for your website
The goal is to create more than just a functional website for our customers. Our strategic consulting around your website includes a complete solution. That means concretely: We create a concept for your website, create a design and program it. All of this is accompanied by agile project management. Whether it’s a new website or a relaunch – let us advise you on the subject of websites now!
What belongs in a website concept?
In addition to the creation and development of the website, the aspects of strategy, design and technology are also important components. Only all components together result in the fully comprehensive concept for your company’s website.
Basically, it is these seven steps that make it a holistic concept:
- Define goals
- Consider buyer personas or target groups
- Develop page structure and visual rough concept
- Plan content strategy
- choose a suitable content management system (CMS) such as Typo3
- Create web design
- Search Engine Optimization (SEO)
Case Study: Website consulting with the Mainzer Stadtwerke (public utility company)
The initial situation
Mainzer Stadtwerke had eight different company websites with different technologies and content management systems. An umbrella brand strategy was therefore difficult to implement. Previously, the editors had to write content multiple times and thus had a double effort. As a result, websites were not kept up to date enough. Employees became increasingly unmotivated and inefficient as a result of the problem. In the end, the user journey also suffered.
The customer request
The client wanted a new web presence that would reflect the future umbrella brand strategy. For the user:inside there should be a simple and clear design, which allows access to all service areas of the public utility. In this way, Mainzer Stadtwerke would like to create more proximity to citizens. In addition, the maintenance of the content should be made easier and a better search engine ranking should be achieved.
The website project in detail – with our solutions
Strategy meeting to jointly agree on the concept for the website.
Minimum Viable Products of the individual business units were only defined in the course of the project. We started with five areas, which over time were enriched with content by the customer and built up independently. The challenge for us was that we had to convince ten decision-makers of the concept. Our agile project management provided the client with flexible changes and enhancements.
With a new Sitecore web presence, all sub-brands have been unified, making content maintenance much more efficient and significantly improving the user experience.
UX testing with click dummies.
Easy maintenance in the SXA editor through ready-made module construction kit and drag & drop.
The customer is able to build pages by himself.
“CAMAO TECis have implemented our umbrella brand strategy very well on the new websites. At last, the user can see the cohesion of the Mainzer Stadtwerke group of companies and has a better overview of the variety of products and services from the subsidiaries and associated companies.“Quote, Mainzer Stadtwerke
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